Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help. ISBN-10: 0684802686 ISBN.-13: 9780684802688 A step-by-step primer that describes image marketing secrets used by the authors in their advertising agency Two Dimensions. The book contains exercises tips and case histories to show how to build up a successful business image.

Metaphors are widely used within marketing literature yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets viral marketing and many others are in fact metaphors; moreover marketing itself may be a metaphor underlying many exchanges and relationships.

Minding Mind is an extraordinary compendium of instruction manuals dealing primarily with ways of attaining the mode of experience characteristic of the highest form of meditation in the Zen tradition--pure clear meditation arriving at being-as-is. The seven meditation manuals included here are some of the greatest treasures of the Zen tradition. - The Treatise on the Supreme Vehicle is attributed to Hongren (602-675) who is known as the Fifth Patriarch of Chan Buddhism in China. The method taught in this manual is basic and quintessential in theory and practice setting the stage for the texts that follow. - Models for Sitting Meditation was composed by Chan Buddhist Master Cijiao of Changlu in late eleventh-century China. Little is known of Cijiao except that he was not only a master of the powerful Linji school of Chan Buddhism but also a patriarch of popular Pure Land Buddhism. The combination of Chan and Pure Land Buddhism especially in the domain of concentration technique is commonly found in the records of early meditation schools of China Korea Japan Tibet and Vietnam. - Guidelines for Sitting Meditation was written by Foxin Bencai a younger contemporary of Cijiao. The instructions of Foxin and Cijiao both quite brief address problems of deterioration in the quality of meditation practices and prescribe simple remedies to counteract confusion and misalignment in order to foster the proper state of mind. - One of the main concerns of Dogen s teaching activity was to alert people to the shortcomings and dangers of incomplete Zen meditation and partial Zen experience. In A Generally Recommended Mode of Sitting Meditation one of Dogen s first written works reflects this concern and outlines an approach to its resolution. - Secrets of Cultivating the Mind was composed by Chinul (1158-1210) founder of the Chogye order of Korean Buddhism. Ordained as a monk at the age of eight Chinul had no teacher. His first awakening occurred as he read a Chan Buddhist classic when he was twenty-five years old. After that Chinul went into seclusion in the mountains. Later he perused the whole Buddhist canon and went back into solitude in a mountain fastness. During this period Chinul experienced another awakening while reading the letters of one of the great Chinese masters. Based on classical teachings Chinul s Secrets of Cultivating the Mind is a highly accessible primer of basic Buddhist meditation defining and contrasting the principles and methods of sudden and gradual enlightenment. - An Elementary Talk on Zen is attributed to Man-an an old adept of a Soto school of Zen who is believed to have lived in the early seventeenth century. Man-an s work is very accessible and extremely interesting for the range of its content. In particular it reflects a modern trend toward emphasis on meditation in action which can be seen in China particularly from the eleventh century in Korea from the twelfth century and in Japan from the fourteenth century. - Also included in this collection is Absorption in the Treasury of Light written by Dogen s main student Ejo (1198-1282). Born into an ancient noble family Ejo became a Buddhist monk at the age of eighteen. Reflecting Ejo s background in the esoteric branch of Tendai Buddhism as well as his classical Zen studies this work shows how to focus on the so-called Dharmakaya or Reality Body teaching of Buddhism underlying a wide variety of symbolic expressions. This type of meditation using scriptural extracts poetry and Zen koans (teaching stories) to register a specific level of consciousness is called sanzen. There is a great deal of Zen literature deriving from centuries of sanzen among which Ejo s Absorption in the Treasury of Light represents a very unusual blend of complexity and simplicity depth and accessibility.

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In 2007 Juan Pablo Montoya made racing history. Montoya was one of the most well-known racers in the world; a champion of the Indianapolis 500 a champion of the Grand Prix of Monaco and a champion in the elite ranks of Formula-One.